Archive for the ‘S’HOT’ Category
advertising, agency, Am I Collective, anti-brand, art, brand, cape town, controversy, Cow, innovation, Kronk, marketing, pirate, Room 13, social, The President, underground, urban
In S'HOT on September 5, 2008 at 9:55 am
Five Cape Town agencies worked together on urban design project that saw five black garbage bins turned into works of art. Designers were briefed to use the bin as a canvas but to take into consideration the context of its surroundings as well. Am I Collective, Cow, Kronk, The President and Room 13 were the five agencies that got involved.
The bins, (if they’ve not been stolen) can be see at the following addresses: 15A Chamberlain, 29 Chamberlain, 4 Devonshire, 13 Cavendish and 37 Balfour.
advertising, agency, andrew whitehouse, brand, campaign, goxp2, justin gomez, loeries, mark, marketing, media, national geographic, new, ng kids, retail, south africa, south africans
In S'HOT on September 3, 2008 at 7:02 am
“Moonwalk” is the latest in a series of award winning ads for National Geographic Kids magazine by FoxP2. This ad shows parents their kids can experience the world through NG Kids magazine. Hats off to Andrew Whitehouse and Justin Gomes for another charming winner. (Photographer: Andrew Verster Cohen)
ads, advertising, brand, campaign, instore, lowe bull, marketing, media, mick nick, nike, nike dunk, promotion, south africans
In S'HOT on September 2, 2008 at 10:40 pm
Mick & Nick, part of the Lowe Bull Group, created this instore promotional campaign for Nike’s Cape Town launch of the Nike Dunk. For a South African fit Mick & Nick asked six graffiti artists each to spray-paint a taxi using the Nike Dunk colours. Nike originally developed the Dunk in 1985 to fit in with the colour schemes of various US universities. From US varsities to African taxis – its been a long track for an iconic shoe…
advertising, art, books, brand, christmas, kids, louis Barnard, mark, marketing, media, publishing, social, south africa, south africans, vuvu
In S'HOT on September 1, 2008 at 9:40 pm

Wie is Dit? is a quirky picture book of Bible stories launched earlier this year by Vuvu, an imprint of Electric Book Works. Its PR blurb says the book is being marketed to kids “and inquisitive grown-ups of all religious persuasions.”
Writer/illustrator Louis Barnard is smart, very smart, possibly too smart for the kids. Mark can see how this book can intrigue kids to read up its suggested text and in that sense the concept works very well.
Mark also suspects its real fans will be grown ups gaping at Noah the (rather camp) sailor and giggling at Eve holding an apple pie (remember American Pie?). Kids books for grown ups with Christmas just around the corner – it would be interesting to see if the publisher pursues this market actively or simply allow it to discover Wie is Dit? for themselves.
ads, advertising, agency, art, brand, campaign, honey, innovation, johannesburg, loeries, lowe bull, mark, marketing, music, south africa, south africans
In S'HOT on August 27, 2008 at 12:36 pm

This poster campaign done pro bono by Lowe Bull art director Juliet Honey urges people to one again ‘feel something’ in a world of pop and plastic. “The symphony however, is very real – real music played by real people, in real time,” says Honey. She set out to find photographs that would evoke real emotions, as the orchestra’s music would. The campaign won Lowe Bull a bronze at the 2008 Loeries, for outdoor, and took first place in the Creative Circle’s Ad of the Month for June, and with good reason! One can image the sounds that would go with each image.
johannesburg, love jozi
In S'HOT on August 25, 2008 at 12:09 pm


The Xenocentric Range from Love Jozi is on exhibit at TBWA\Hunt\Lascaris until Friday 29 August featuring foreigners who have made Jozi their home. It explores why forigners become Joburgers by choice, like Abe from Honululu, who answers “In Jozi strangers say hi” and Mwala who said “Jozi is my classroom.”